Labour’s Attempts to Move Further Right

Broke, Bright and British

After the general elections, former Labour policy chief Jon Cruddas sought to understand why the party had failed to win. And, by dividing the electorate into three main groups, he concluded that Labour had “only appealed to one section”. The support of ‘pioneers’ (the socially liberal, altruistic, metropolitan, open-minded, and educated people who made up a “large majority of the Labour Party membership”), he said, was the only backing that remained stable. The ‘prospectors’ (apolitical pragmatists who tend to vote for whoever can ensure their “social status and material wealth”) and the ‘settlers’ (socially conservative family people focussed on safety, tradition, risk evasion), meanwhile, had chosen to stick overwhelmingly with the Conservative Party in the elections.

Although Cruddas pointed out that “each individual has elements of all three values and their proportions shift and alter throughout our life course”, he also showed that, while Labour had held…

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About Ed Sykes

Independent journalist. Co-founder of Phoenix Media Co-operative. Author of Rojava: An Alternative. Ex-Canary editor and writer (2015-2020). Aka 'Oso Sabio' - see @ososabiouk on Twitter.
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